Swedish top athletes support UNIQLO to develop new wear for athletes. New collection “UNIQLO+” will be available soon. The theme is “Everyday Performance”. Those products are not only for the training but also for your daily active life.
“+” on UNIQLO+ is from Swedish national flag. “+” has a lot of meanings such as “More”, “Growing”, “Adding two things”. UNIQLO+ is focused on technology, comfortable, and plus positive attitude. The message is Try hard to your goal and Keep moving on. And it pursues healthy and better life for all people.
UNIQLO+（ユニクロ プラス）コレクション｜UNIQLO
For All People, For Better Health, For Better Life
Last July, UNIQLO announced “UNIQLO TEAM SWEDEN” which is the first team brand ambassador for UNIQLO. Feedback from TEAM SWEDEN made wears improved on Quality, innovation, sustainability. Those wears make you comfortable even in hot summer, and they support your better healthy life.
New establishment “Basic Research Institute for Clothing / Lab (Artificial Meteorological Room)” at UNIQLO Ariake Headquarters developed newly full-scale specifications.
They verify the location and amount of sweating of the body during exercise through weather tests and functional experiments that can reproduce the temperature and humidity of midsummer. They improved breathability and moisture permeability for quality. New coloring such as blue, yellow, and light gray, which are the national flags of Sweden, has been applied so that it looks cool and light.
Recycled materials and environmentally friendly manufacturing methods
Recycled polyester material made from recycled PET bottles and polyester fiber derived from biomass raw material, which is a renewable resource, are used as part of the material. The hoodie has a water-repellent finish which fluorine is not used for, and the knit has a knitting method that minimizes material loss. It has both functionality and sustainability.
