The First Refrigeration Mince made from soybeans provided by TOPVALU

Meat Analogue – TOPVALU More “Plant-Based” Vegetive

もっと“植物由来” Vegetive(ベジティブ) – イオンのプライベートブランド TOPVALU(トップバリュ)

First Refrigeration mince made from plants at supermarkets

First time in Japan

TOPVALU started to provide refrigeration mince which is soy-based, and TOPVALU was the first supermarket to sell it in Japan. 17th of March, They released a new product “TOPVALU Mince made from soybeans” from series of Vegetive.
You can get them at TOPVALU stores(AEON,AEON style, My Basket) in TOKYO, CHIBA, KANAGAWA and SAITAMA.

More Healthy, More Delicious

AEON has sold Vegetive foods made from plants like “Hamburg made from soybeans” and “Melty Shreds (made with Soy Milk and Coconut Oil) ” called series of Vegetive and so on since 2020. This product concept is “Healthy, Delicious, Cheap“.

210316R_1.pdf (aeon.info)

Summary of Vegetive products

Product Lists

  • “TOPVALU Mince made from soybeans”
もっと“植物由来” Vegetive(ベジティブ) – イオンのプライベートブランド TOPVALU(トップバリュ)
  • “TOPVALU Hamburg made from soybeans”
もっと“植物由来” Vegetive(ベジティブ) – イオンのプライベートブランド TOPVALU(トップバリュ)
  • “TOPVALU Hamburg made from soybeans including Soy milk cream”
もっと“植物由来” Vegetive(ベジティブ) – イオンのプライベートブランド TOPVALU(トップバリュ)

Release Date

17th of March, 2021

Stores

Only 49 stores such as “AEON”, “AEON Style”, and “My Basket” in TOKYO, CHIBA, KANAGAWA, and SAITAMA

Price

  • Mincemeat 138 yen + tax (* 6) per 100g
  • Hamburg (each) 100g x 2 pieces 298 yen + tax

The detail information

■WEB: https://www.topvalu.net/vegetive/
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